Keynote Address

Wisconsin’s Entrepreneurial Ecosystem, a Cluster Approach to Utility Maximization

This session will include two presentations from the co-directors of the Entrepreneurship Education Project (EEP) ( Dr. Vanevenhoven will outline some of the major challenges the Wisconsin entrepreneurship ecosystem faces. He will then focus on some of the ways in which the UW system can help in addressing selected issues. Specific attention is given to UW-Whitewater initiatives. Dr. Winkel will then share some progress that has been made towards one specific aspect of the entrepreneurship ecosystem: entrepreneurship education. The EEP is on the forefront of empirical exploration of gaining longitudinal, data-driven insights into the impact of entrepreneurial education on the motivational processes underlying students’ road to entrepreneurship, and the process of identity transformation from student to entrepreneur. 


Jeff Vanevenhoven, Ph.D.
Jeff Vanevenhoven, Ph.D, is an Assistant Professor in Management and the coordinator of the entrepreneurship major at the University of Wisconsin-Whitewater. Jeff brings in real world entrepreneurship and has conceived, started, successfully run and then sold his own businesses. Possibly more importantly, he has some spectacular failures to share while providing extensive entrepreneurial mentoring through his role in the Whitewater Incubation Program.

His research includes organizational turnaround, entrepreneur bricolage, entrepreneurship education, microfinance, and environmental uncertainty. His work has appeared or is forthcoming in publications such as: Strategic Management Journal, International Journal of Management Technology, New England Journal of Entrepreneurship, Journal of Women's Entrepreneurship and Education.

He received his PhD in Organizations and Strategic Management, a M.S. in Management (eBusiness), and BS degree in Anthropology (Archaeology) from the University of Wisconsin – Milwaukee. Dr. Vanevenhoven has served as the faculty advisor for a number of student groups and was awarded the annual CoBE Hermsen Teaching Award in 2008-2009. 

 Doan Winkel, Ph.D.  

Doan Winkel is an assistant professor of entrepreneurship in the Department of Management and Quantitative Methods in the College of Business at Illinois State University. He received a Ph.D. in Management Science from the University of Wisconsin-Milwaukee, and his MBA and Bachelor degrees from Colorado State University. His teaching interests focus on using an experiential approach to engage students in learningabout the mind set and skill set necessary to being successful in creating their own career.

Doan is an active researcher in the study of entrepreneurship education, particularly as the Director of the Entrepreneurship Education Project (see, and the determinants of entrepreneurship success. His research also focuses on the work-family interface and the motivational processes underlying people’s attempts to juggle their work and family responsibilities.

Doan's work has been published in the New England Journal of Entrepreneurship, Human Resource Management Review, the Journal of Organizational and Occupational Psychology, the Journal of Vocational Behavior, the Handbook of Brand Relationships, and has been recognized in the 2008 and 2010 Academy of Management Best Paper Proceedings and with the 2010 Academy of Management Careers Division Best Overall Paper Award.


Registration OPEN
Please complete the registration form at the link below to attend the Forum. Registration is FREE.

Attendee Registration Form

Presentation Proposals
Proposal Deadline:  19 April 2012
UW-Whitewater is seeking presenters for the Forum. Please complete the proposal form at the link below.

Presentation Proposal Form
Lunch Facilitators

Volunteer Deadline:  19 April 2012
UW-Whitewater is seeking volunteers to facilitate lunch roundtable discussions. Please complete the volunteer form at the link below.

Lunch Facilitator Volunteer Form

Poster Proposals

Proposal Deadline:  19 April 2012
UW-Whitewater is seeking proposals for posters to be displayed at the Forum. Please complete the proposal form at the link below.

Poster Proposal Form


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